TOFTigers (Tour Operators For Tigers) is an international campaign and alliance dedicated to sustainable wildlife conservation through responsible nature tourism, especially focusing on protecting tiger habitats and wildlands in South Asia. The organisation works with governments, travel businesses, communities and visitors to advocate for well-managed, eco-friendly tourism that supports habitat protection, community welfare, and long-term conservation outcomes. TOFTigers promotes best practices, certifications, training, awards and partnerships to ensure that tourism benefits both people and wildlife. Its work includes recognising conservation champions and advancing economic and ecological sustainability across key tiger landscapes in India and beyond.